Decks restaurant – Tesco

TESCO in Coatbridge, Lanarkshire, was the site of the first Decks restaurant to be opened by the supermarket giants in Scotland.

It followed Pacific’s successful completion of The Cafe at the Tesco supermarket in Linwood, Renfrewshire – the first in a raft of in-store eateries to be delivered by Pacific.

The Decks restaurant opened at the end of August 2014, adding valuable variety to the supermarket  experience and to the all-over shopping experience within the retail park where the store is situated.

Decks gets its title from the “decks” used to present dishes to shoppers to choose and the company boast that they are offering “real” and “wholesome” British food.

There is a breakfast deck, pastry deck and carving deck. Carveries, which allow customers to select their own meat and vegetables, are becoming more popular in the UK, courtesy of the success of Harvester and Toby Carvery, which are brands operated by Mitchells & Butlers, who are also clients of Pacific.

Tesco also recently acquired restaurant chain Giraffe as the firm strives to convert its hypermarkets into leisure and retail “destinations”.

Decks case study

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