Pacific are used to challenges with regular clients McDonald’s UK – and this time the brief was to give makeovers to three diners in Dundee, to bring into line with the “Restaurant of the Future” concept. The outlet in Longtown Road is representative of all three, in that it involved a refresh to a close deadline and a tight budget. This was to become the first McDonald’s in Dundee with three self-order kiosks.
During a short, five-day shutdown window, the restaurant went through a thorough refurbishment programme that involved the removal of furniture, alterations to ceramic floor tiles, installation of beverage cell walls, priced menu boards, self-order kiosks and recycling units, the relocation of kitchen equipment, installation of a new service counter, a new ceiling in the kitchen, new wiring and LED light fittings, new power supplies to the kitchen, new kitchen equipment, heating, ventilation and air conditioning alterations, new panel board, distribution board and IT board, CCTV alterations, signage and digital printed graphics throughout lobby.
The double-sided kiosks, allied to a tablet-based menu system, allows McDonald’s to refresh the customer experience by offering imaginative ordering options. This project, together with the other two in Dundee, showcases perfectly the talents and experience of Pacific when it comes to working with large clients on projects allied to tight deadlines that require a minimal disruption to trade.